Military Veteran Brings Years of PHVAC Industry Know-How to the Manufacturer’s Representative Side as Mid-Atlantic Territories Continue to Grow

Bob Moore


(Pottstown, PA — March 27, 2018) Keystone Sales & Associates (KSA) announces the hiring of retired National Guard Staff Sergeant, Bob Moore, to the position of Territory Sales Manager. In his new role, Moore will use his military and plumbing, heating, ventilation, and air conditioning (PHVAC) experiences to expand KSA’s reach in North and South Carolina.

“Keystone Sales & Associates is a proud American company,” said Bob Della Sala, KSA President and owner. “Our military veterans offer employers a disciplined work ethic and specialized skills that are an asset to organizations like ours. With people like Bob on our team, we are going to see continued growth like never before”

In addition to his military service, Moore holds a degree in business management from Ohio University, and a certificate in project management from Villanova University. Additionally, with a vast amount of experience in the HVAC wholesale space, Moore is confident that he can bring an unmatched level of customer service to KSA’s new mid-Atlantic territories.

“Being in the industry for nearly 15 years, I’ve been disappointed with many manufacturer representatives that I’ve encountered,” said Moore. “They seemed to forget that every employee, in every business using their products, is a potential decision-maker weighing in on who their company buys from next. In my role with KSA, I plan on focusing on every member of an organization as if they are the final say in placing an order.”

In addition to the acquisition of Moore, KSA recently secured the exclusive rights to represent Bosch PHVAC products in North and South Carolina.

Offering sustainable HVAC solutions, Bosch heating and cooling products include water heaters, wall-hung boilers, geothermal heat pump systems, and 18 SEER Heat Pumps as well as controls and accessories. KSA will carry and provide customer training on each of these products while promoting Bosch’s two flagship offerings – T9000 Tankless Water Heaters and Inverted Ducted Split (IDS) Heat Pump Units.

For more information on the latest Keystone Sales & Associates news, call 1-800-220-1025 or visit


Established in 1973, Keystone Sales & Associates (KSA) is the premier manufacturers’ representative for Plumbing, Heating, Ventilation and Air Conditioning products in the Mid-Atlantic region. Headquartered in Pottstown, Pennsylvania, the company is experiencing rapid growth and expansion by offering a large selection of related products from a single source. As a value-added supplier, KSA provides distributors and contractors with customer support and hands-on technical training through its professional development arm, Keystone University.

Section 179 Tax Deduction

For the 2016 tax year, the Section 179 Tax Deduction Limit has been raised back to $500,000, the increased level in effect in 2013 and is not reduced until the cost of section 179 property placed in service exceeds $2 Million.

Understanding The Section 179 Deduction. Click this link to see how Section 179 can benefit your business in 2016.

What you should know:

  • 2016 is a great year to buy and save on used machinery!
  • 2016 Expense Deduction Limit has been raised to $500,000
  • 2016 Limit on Capital Purchases = $2 Million
    Section 179 Threshold for total of equipment & software that can be purchased has increased to $2 Million (threshold would have been only $500,000 prior to the new legislation).
  • 2016 Bonus Depreciation = 50%
    The new law allows 50% “Bonus Depreciation” on qualified assets placed in service during 2013 and 2014.

Please note:

  • Section 179 Deduction applies to most new and used capital equipment, and also includes certain software.
  • Bonus Depreciation only applies to new equipment (no used equipment, no software)

When applying these provisions, Section 179 is generally taken first, followed by Bonus Depreciation – unless the business has no taxable profit in the given tax year.

Sample Savings*

Original Equipment Cost: $500,000

2016 Potential Tax Savings: $175,000

Final Equipment Cost: $325,000

Cash Savings on Equipment Purchase: $175,000

*Assuming a 35% tax qualifying purchase

 This information does not constitute tax advice. Please check with your tax advisor on how this applies to your business.